There are quite a number of clients and individuals who ask us this question. This actually doesn't have to do with SEO, but instead Website Development. But first, what is a Bounce Rate?
- The percentage of visitors to a particular website who navigate away from the site after viewing only one page. A rising bounce rate is a sure sign that your homepage is boring or off-putting
Most people assume that we can affect the bounce rate of your site. The truth is, we really have little affect on it. Yes, we can improve the quality of your standard visitor that comes to your website by ranking you for great niche keywords or long tail phrases; however, the ultimate bounce rate is determined by the graphics and appeal of your home page.
We ask that if you are trying to improve your bounce rate, you get either a consultation on what to improve on your homepage, or if you already know what you want to change, hire one of our designers to fix your homepage for you. Either way, the appeal of your landing page is the reason for your worries.