What is a Backlink

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.
In your campaigns we submit your content/articles to multiple websites that offer a place to post your content and deliver backlinks that point to your website. This in turn gives you search traffic through their website visitors AND as your site grows in popularity through the increase of backlinks, it will rank higher in the search engines.
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