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What are back links

A backlink means your website URL has been posted on another site and points back to your website. Backlinks are necessary because Google and other search engines see them like active votes for your website that network to one another - it shows that your site is trusted, contains relevant information and that you're an authority in your industry. The more authority the website has - the more power the backlinks give to your site helping you rank higher in the search results.   

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