The key to text-message marketing is to regularly engage customers to build a two-way dialogue with them. There are three main features that businesses can use to increase the back-and-forth communication:
- Auto-Responders: One of the most popular options is auto-responses, which can be set up in advance so businesses don't have to respond to each customer individually. The auto-response messages can be programmed to be sent only when certain criteria are met, such as when new customers opt in to start receiving messages, when they participate in a survey or when they use certain keywords.
- Surveys and Polls: By sending out polls, businesses can help determine what consumers are looking for — whether it be which food item to add next to a menu or what deals people want to receive text messages about. Surveys are an important tool in two-way communication that can improve a company's marketing and service offerings.
- Coupons: Sending customers coupons is an easy way to drive new business. Consumers are always looking for a good deal, and coupons can get them in the door and spending money.