Are Direct Marketing And Direct Mail The Same Thing?

No. Direct mail lists were the original workhorse used by direct marketers, but the two terms are not synonymous. The direct marketing process is channel agnostic and is powered by both traditional (such as direct mail lists) and new digital media. What makes direct marketing unique is that it allows you to track, measure and analyze response/action to the individual level no matter which type of media you are using.

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