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What Are The Benefits of Mobile Marketing?

Rapid response

97.5% of SMS messages are read within 5 seconds of being received (Ofcom - 2011)

 

Increasing use of mobile phones

Mobile devices will eventually outnumber humans and by 2016 there will be 10 billion mobile connected devices around the world (Cisco research - Feb 2012)

 

High response rates

Response rates for mobile are 4 times higher than other direct marketing mediums (Mobile Data Association - 2011)

 

A constant source of communication

81 per cent of adults keep their mobile switched on all of the time, even when they are in bed (media.ofcom.org.uk - 2011)

 

Increased usage of smartphones

There were more than 32 million smartphones in the UK in 2011 which is expected to double by 2015 (mobileSQUARED)

 

Warmly received

40% of consumers are interested in being contacted via mobile by advertisers (thedrum.co.uk - 2012)

 

The preferred choice

Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com - 2012)

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