Why Should Writers, Designers And Others Involved In The Creative Process Care About Response Rates?

Front-end response and back-end customer satisfaction are what drive everything direct response writers and designers do. No matter how many creative awards our work wins, awards don't matter if we're not generating profitable clicks, calls and visits to websites and stores.

The best direct response writers and designers learn from their successes and failures. They appreciate the power of tracking, measuring and analyzing results.

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