They do! In fact, we have found reviews are the #1 Ranking Factor inside Google Maps. If a company is able to get more 5-star reviews – more often then not – they will show up in the Maps location if they have enough NAPs (Name-Address-Phone) matches in other directories like Yelp, YellowPages and FourSquare. Often 1 review is equal to around 50 back links! Which is a whole lot!!!
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