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What Makes A Good Keyword?

This honestly is so simple of a question – it’s difficult to answer. A good keyword is taking into account many different factors:

  1. Do you know your industry?
  2. Are buyers typing in the same words you would?
  3. Is there a market online for it YET?
  4. Is there a good search volume VS competition?
  5. Is it a buying or researching keyword?
  6. Are you optimized for this keyword?
  7. Is there a good ROI for this keyword ranking?
  8. Can you wait for up to 90 days with rankings BUT few/no conversions?

All these things are factors when deciding what to pursue for a keyword and in actuality – an entire industry.

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