Difference Between "Buying Keyword" vs "Researching Keyword"?

Buying Keyword

This is usually an action verb or in many unique forms – someone looking for a review/preview before finally making a purchase for a product and/or service. These include things like: “emergency plumbing”, “buy XYZ product”, “XYZ product reviews”, “XYZ company reviews” and more…


Researching Keywords

These usually are keywords that are obviously (and not so obviously) someone searching to learn more and get as much as they can FOR FREE. Examples include: “XYZ service average prices”, “XYZ service DIY”, “free XYZ product”, “best XYZ company”, “reviews for plumbers” and more…


To some – these differences may seem subtle – but to us – they are worlds apart.

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